About SEC
South Edmonton Common is located in Edmonton, Alberta, Canada and is one of the largest open-air retail developments in North America.

DATA & DEMOGRAPHICS

Size

• 2.7 Million Square Foot Retail Development
• 320 Acres Commercial Development Site

Exposure

• South Edmonton Common attracts over 20 million visitors per year
• Anthony Henday Drive: 68,100 VPD
• Calgary Trail: 88,100 VPD
• 23 Avenue: 33,800 VPD​​
• ​Over 60,000 shoppers visit SEC each day

2020 Demographics

Income

Average Household Income
1km: $113,650
3km: $109,143
5km: $120,284

Spending

​​Average Household Spending
1km: $117,189
3km: $109,508
5km: $125,042

Clothing

Total Clothing Spending
1km: $2,390,366
3km: $67,193,242
5km: $251,076,205

Age

Median Age
1km: 41.6
3km: 37.9
5km: 35.7

NATIONAL SPENDING POWER

Individuals in the immediate surrounding area have significant buying power due to an average household income over $120,000 and proven by their Spending Potential Index which is 12% above the national average.

MARKET OVERVIEW

WHY EDMONTON?
Edmonton has the highest median family income and second-highest median household income in Canada at $122,200 and $101,190 respectively*. The city is also considered to be one of the most financially healthy cities in Canada by a wide margin based on data from the Neighbourhood Financial Health Index (NFHI). This report ranks Edmonton well above the national average for household income, liquid assets, and real estate assets. These statistics point to the bolstered spending power of Edmontonians. 
*Stats Canada, 2017

WHY ALBERTA?
Alberta has long been a stand-out location for businesses thanks to:

• Lower sales taxes and payroll taxes in comparison with other provinces
• The Provincial Government’s continued focus  to reduce red tape for job creators
• Offering the lowest corporate tax rate in Canada​ ​

Following an economically challenging year, 2021 brings optimism for the performance of Alberta-based businesses with signs of the province, and its major cities, turning the corner. As of December 2020, Alberta has seen a 2.5% increase in retail sales month-over-month.

SEC TENANTS

Join over 150 stores and services — from national grocery anchor tenants to new-to-market concepts — offering quality shopping, dining, and entertainment experiences.

FASHION & LIFESTYLE

---

FOOD & ENTERTAINMENT

---

ANCHORS

Leasing Inquiries

Reach out to any member of our team for more information or leasing inquiries.

Casdin Parr

Vice President, JLL
​+ 1 416 899 3536
casdin.parr@am.jll.com​

Scott Lee

Executive Vice President, JLL
​+ 1 604 628 4323
​scott.lee@am.jll.com